Purity Is Overrated
Pure water is NOT good for a body, and I'm serious as a heart attack about that.
It's great in a laboratory when doing highly sensitive experiments, but it isn't the goal for someone who wants to drink the best water they can.
Truly purified water, when consumed over time, raises your risk of heart attack and other heart ailments. That's according to years of study globally. I'll get to that in just a second.
We've been trained by commercials, companies that have a vested interested in selling us whatever they can, to think that "pure" water is better. There's nothing wrong with commercial pursuits, but a bit of honesty about the whole process would be nice.
You almost can't put the words "pure" and "water" together without someone claiming they own the trademark. There are that many companies out there who use purification of water as their hook.
Believe it or not, hard water is your friend. Minerals are necessary for living, and many of them we get through our drinking water. They absolutely affect your heart health.
"The US diet is low in magnesium, and with modern water systems, very little is ingested in the drinking water.
That quote comes from the World Health Organization in their document Nutrients in Drinking Water, 2005.
Did you ever think of your drinking water as providing nutrients necessary to life?
With most modern water treatment systems, including here in Dana Point, the water is hyperfiltered. Let's be blunt.
Modern water purification systems STRIP water of vital nutrients by hyperfiltration, leaving very little nutrient minerals and increasing your risk of a heart attack.
Hopefully you understand why we emphasize optimizing water so much. Good minerals, good alkalinity, and negative charge are some of the major things to have in the water your water bottle.
You can't get that with filtration alone. And never forget: HYPERFILTRATION BAD!